Want to launch a Facebook page for your company, brand, service, or product and don’t know where to start? All you have to do is go to www.facebook .com/pages and click on “create a page”.
1. Choose your name carefully:
Be sure to take into account the long-term purpose of the page because once you have 200 fans you will no longer be able to make any changes to the name of your page.
2. Prepare content before inviting friends:
Once you sign in to your account and choose the name and category for your page, Facebook will take you through the steps of first uploading your profile picture, and then inviting friends. Skip this step for now as you will be able to invite people at any time in the future.
3. Choose appropriate applications:
There are many free applications on Facebook that are great for managing the content on your page to make it more dynamic. You can search for applications directly in the main search bar. Installed applications are managed through Edit page > Apps.
4. Social RSS:
Allows you to create a tab that displays the newsfeeds of any website you choose. This is great for adding a company blog, and you can set it to post automatically to your wall whenever your blog is updated with standard text like for example, “Check out our new blog” and a link to your blog.
5. YouTube Video Box:
There are many different applications for managing how your YouTube videos display on your Facebook page, depending on whether you want to post videos from a specific channel or have the option to collect any YouTube video on this tab. Either way, it’s a great option for highlighting your YouTube videos.
6. Invite Customers to become Fans:
By using the “invite friends” option you can let your Facebook friends know about your page. However, it is important to know that this option will not create a message, email, or notification. Therefore the most effective way is to announce it through email with a link to your page.
7. Custom URL:
Once you have 25 fans you can create a custom Facebook url (i.e. facebook.com/xyz) which will be a much nicer and neater way to share your Facebook url. However, be careful! Once you set this name you will not be able to change it.
8. Social Plugins:
Now that your Facebook page is running, be sure to include Social Plugins on other marketing channels such as your website and emails in order to turn your customers into brand advocates at every touch point.
9. Monitor:
Don’t forget to use Facebook Insights on at least a monthly basis to see how your page is performing against your goals. For even more valuable insight as to what content is most engaging your fans, what times of the day/week you should post, and even identifying your most influential fans.
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