Each and every single post that you publish on your blog/website reflects many important things, like your writing skills, creativity etc.Which directly impact on your reputation and its online presence.
So, just writing a post is not enough, there are few very important things that you should check and test against your well written post before clicking the publish button.
So, just writing a post is not enough, there are few very important things that you should check and test against your well written post before clicking the publish button.
Here are few essential points to check when you have done with the article and curious to publish it on your blog:
1. Proofread your Article:
Proofreading doesn’t only means to check spelling and grammar. When you’ve corrected every spelling and grammar mistake, read your article thoroughly. As you have written the article yourself, it will not take much of your time but take out ambiguous sentences.
2. Check if your Goal Achieved:
Every piece of content you write to publish online, either at your blog, forum, etc. after writing an article, while you’re proofreading the content, you should also check whether you were successful to achieve your goal in writing the blog post.
Might some more points, facts required, might you were missing important examples and incidents that can add more value to your blog post.
3. Ask someone Else to Proofread:
Many times, when you read your content over and over again, you mind starts to get complacent and you will start to missing out very silly mistakes. At this moment, someone else can help you to detect those errors which you fail to detect.
Also, while working on a blog/website for many hours, your perspective gets a little rigid. Giving someone with fresh mind, a chance to proofread your article will certainly help you to better proofread the article. Additionally, the person can give your some more creative ideas, facts and points that can increase quality of your blog post.
4. Check your Article for SEO:
Whether your website have high SERP ranking or low, your article’s SEO (On-Page SEO) can help to increase SEO particularly for that blog post and as well as website’s overall search engine position ranking. Do keyword research to find out popular keyword for your article.
Moreover, add internal links, check out the attribute you’ve provided to external links (nofollow or dofollow). Also, check if all links are proper or not.
5. Add SEO Attributes to Images:
Images are essential components of an article. If you haven’t added any image, add one or two relevant images to your article. Not only they make your article more appealing but they can also help you with SEO and gaining extra traffic.
Add ALT tags, captions and relevant description to your images. Make sure, you’re adding focus keyword.
Use JPEGs instead PNG images, if they’re not lowering down the quality of your images. Generally, JPEGs of same size consumes very less space then PNGs. For one of mine 625 x 457 px image, PNG variant is 401 kb in size and JPEG is just 39.8 kb. Similarly, for another image of 150 x 120 px size, PNG is 24.4 kb while JPEG format is taking only 4.47 kb.
So, using JPEG will make your post’s webpage loads faster which is actually good for SEO.
6. Add more Quality to the Post:
Even if you’ve written a high-quality article, there is still a chance to add more quality to the article. Make use of jargon and technicalities while keeping your target audience in mind. If you are using specialized terminologies, abbreviations, either of your own of related to your niche but not so popular or frequently used, define them.
Add more facts and figures to your blog posts. Make your article controversial. Add mild humour, emoticons. If possible, add more relevant images, videos and reference links supporting your words.
7. Trim your Content to put it Short:
Long blog posts certainly rank high on search engines but only those which have quality content. Neither search engine or your readers will entertain reading the post having obvious facts explained in long sentences. On internet, users expect fast result and prompt information so the more you write in clear and concise manner, the more the article will engage users.
8. Add Call to Action flavour:
To make your article more engaging and attention grabbing, you can add call to action sentences at the bottom of your post. For example, Have something to add this story? Write below, Did I miss any point? etc. (finishing with a question generally works.)
Moreover, you can ask readers to share your article to social network at the bottom of post so that they will help you to get exposure in front of more relevant audience.
9. Add Important Information to Post:
Don’t forget to add relevant Meta Title, Meta Description to your post. Make sure, your Meta Title will not exceed 70 characters and description, 156 characters. Add it to relevant category, add relevant tags to it and make it easier for readers to reach your blog post.
10. Preview before Posting:
When you’ve done with all the above task, preview your blog post. Check if all images are properly aligned, paragraphs are not much lengthy, for your added emoticon symbols, emoticons are actually appearing or not. If all things look good, Publish your article.
From onwards, make sure to add all these ingredients to your blog post.
What other steps to do you feel most blogger skip or miss before they hit publish? Anything you do consistently with dramatic results?
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