Advantages of Internal Linking in SEO

Internal linking is a technique to link one post to another in such a manner that increase blog or website's usability to the readers and provide them more relevant content to read.

There are a lot of techniques to increase blog readership and value to gain trust of the readers and search engines as well. One of the techniques is internal linking.

Providing regular unique and original content to the readers is must to rank well in search engines. But we also need to build best quality backlinks to stand out our blog from the crowd.

Advantages Of Internal Linking

1. Increases Blog Readership

Linking to internal posts is the best way to increase readership around the blog. If You write a post and provide top quality internal links with proper use of anchor texts then your readers feel easy to navigate your site from one post to another. You help them to reach that location of your blog where they want to go for more information they are looking for hence, better readership of your blog.

2. Increases Page Rank

Internal linking is the best method to increase link popularity. It passes link juice from one post to another in the form of links which seems like a vote to the linked post that helps it to gain Google page rank and rank well in search engines. By this process page rank flow completely in your blog and all posts that help them in gaining strength to stand out and bring more traffic from search engines.

3. Better Web Crawling and Indexing

You may heard that search engine crawlers are known as spiders. This is the main reason to call them as spiders because they like content interlinked with more relevant content. As linking to related posts helps readers to find the information more quickly and easily, it also help web crawlers to crawl and index all of your content by providing a convenient path to follow.

4. Decreases Bounce Rate

It also decrease your blog bounce rate without doing any extra hard work. You just provide links to more relevant posts and readers click those links to read more content. It automatically increase blog page views and reduce bounce rate that is must for every blog to build trust in the eyes of search engines. less bounce rate shows the authority and usability of a blog.

These were the 4 major advantages of internal linking in SEO. Always remember to link very relevant post with a keyword rich anchor text for which you want to rank your linked posts. Don't stuff your content with irrelevant links otherwise your blog may face the bad linking penalty.